Designing better outcomes by design.

MojoMediaPros specializes in helping entrepreneurs conceptualize, visualize, validate and develop digital products.

Maximizing Web Presence to Attract Investors

Maximizing Web Presence to Attract Investors
Recently, I had the opportunity to present to a group of startup business founders and entrepreneurs at the Nashville Entrepreneur Center. I was one of three presenters. The topic we were asked to speak on was the role of social media in grooming your company for investment. My piece was to address the role of SEO...
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The Power of a Prototype

The Power of a Prototype

In The Beginning...

Before tablets were commonplace there was the original iPad. Before there were smart phones in the hands of hundreds of millions of men, women and children around the globe, there was the iPhone. Remember the comments? "A glass phone? Are you kidding?"

Both the iPhone and iPad were game changers, quickly mimicked by their competition. But long before long before either of these products saw the light of day, there a was a vision. And that vision was given form through a vision-video...

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Fake it ‘til you make it.

Fake it ‘til you make it.

An Approach To Prototyping That Sells

When it comes to web and mobile application development, it seems to me that many entrepreneurs and product teams are often too anxious to develop (coding implied) a proof of concept (POC) and much less interested in understanding the problem space or seeking user validation of a product’s viability.

Jumping into a coded solution prematurely is not only expensive, but far less flexible and for these reasons, less likely to be considered disposable.

Disposable is a key tenet of rapid prototyping. The other tenets are FastEfficient and Enough...

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Presentation Matters

Presentation Matters

Not So Obvious 

When I say, "Presentation matters", you might scoff, believing this to be so obvious, it doesn't bear mentioning. But, in fact, it does.

As design professionals we grow accustomed to developing ideas and reviewing work in progress. We “see” the comp or the rough idea in our mind’s eye for the finished work it will become. And at times we mistakenly project our comfort level onto others, assuming they can also see through the reality of work in progress to envision the finished product as we “see” it.

The truth is, no matter how carefully you position the work as “not finished”, “in-progress”, etc., people form opinions based on what you show them; not what you tell them it will be...

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